Types of Influencers

  • Posted on 18th July, 2022
  • Influencers
  • 1

Blog – Types of Influencers 

Welcome to another installment of influencer marketing101. In case you missed it, click here to read everything you need to know about influencer marketing. In today’s blog, we’ll be discussing a vital aspect of influencer marketing: the types of influencers. 

We can all agree that influencers are not one-dimensional people marketing brands through social media. Influencers are a diverse group of content creators with an equally diverse audience size and type. Now, why is this distinction important for brands and businesses? It’s simple, really. Not all influencers’ target audiences and sizes will be suitable for your brand’s digital marketing strategy and business goals. 

Remember how we talked about a viable influencer marketing strategy in our previous blog? The first step here is to identify the kind of influencer your brand should reach out to. The kind of influencer you choose will make or break your digital marketing campaign. 

To help brands understand their options, we’ve scoured the internet to find the different types of influencers and what each brings to the table. 

Types of Influencers

  1. Mega-Influencers

Who Are They? 

These influencers have a following of 1 million or more. Their audience range is diverse and unspecific, so it is a guessing game for brands. Mega-influencers are influencers who have gained celebrity status or are celebrities themselves. They have a massive audience size across a range of social media platforms. Mega-influencers usually endorse other big brands too. 

How Can They Help Brands

As mentioned previously, mega-influencers are celebrities that have a huge following. Naturally, their services are expensive. Therefore, any brand that has a big budget and wants instant marketing can go for this option. If a brand has no target audience and wants to aim for a general one, then mega-influencers are the best choice. A brand that wants to become a household name could benefit from a mega-influencer’s humungous audience. This type of influencer marketing relies on the name and fame of celebrities for brand reach. It is an age-old method of marketing that has been carried forward into the digital sphere. Since a celebrities’ audience will eat up anything their idols endorse, there’s no way your brand can miss with mega influencer marketing. For such influencers, your brand has to get in touch with their agents to book them. 


1. Macro-Influencers 

Who Are They? 

Macro-influencers have a following size of 500,000 to 1 million. These influencers consist of content creators, celebrities and sportspersons. Macro-influencers’ audience is again general. Their speciality lies in the volume of their follower list. Macro-influencers’ content is good quality and professional. They are slightly expensive but as not as much as mega-influencers. They might also endorse a sizeable number of brands. 

How Can They Help Brands

Brands that are looking to establish a reputation and reach a wide audience should choose macro-influencers. A macro-influencer can help you increase your social media follower count and engagement rates. If you have a roomy budget and want professional content, your brand can work with macro-influencers. With macro-influencers, you have the space to control and run your influencer marketing campaign. You can generate interest and get people talking about your brand if you decide to go with macro-influencers. 

2.Mid-Tier Influencers 

Who Are They? 

These influencers occupy the middle rung of the influencer marketing ladder.  Mid-tier influencers have a following of 50,000 to 500,000. Their audience type is a little more specific. They are neither celebrities nor virtually unheard of: they occupy the middle space. They hold more authority over their followers and have a high engagement rate. Their social media content (and audience) may pertain to a certain niche. As a result, their followers trust them and the products they endorse. 

How Can They Help Brands

If brands have a mid-sized budget, they can opt for mid-tier social media influencers. Mid-tier influencers’ content is professional and relatable: this makes them endearing and trustworthy to their followers. Brands can gain access to a wide audience and good engagement rates through mid-tier influencers. Mid-tier influencers have spent years rising to their position. Owing to that, they are fully involved in the content creation process and have a huge hand in personalising the final output. This makes them an obvious choice if your brand wants to opt for authenticity and goodwill. 

3.Micro-Influencers 

Who Are They? 

These influencers have a following of about 10,000 to 50,000. They have established themselves as key players in a particular niche. Their content on social media has a higher engagement rate than other types of influencers. However, their reach is limited and their compensation is affordable. The great thing about micro-influencers is that their audience loves them. They have their audience’s trust because their content and endorsements are relatable and easier to emulate in real life. 

How Do They Help Brands

Micro-influencers are very closely connected with their followers. Their content is trusted because they are seen as relatable and approachable people. Their content, while not professional, is still quite engaging. If your brand’s digital marketing goals are not to reach more people but to generate solid leads, then a micro-influencer is the person for you. Since a micro-influencer is established in a particular niche, the task of filtering out your target audience is already done for you. Plus, a micro-influencer’s compensation is the more affordable one of all the types we have seen above.  

4.Nano-Influencers

Who Are They? 

Nano-influencers have the smallest following range at 1,000 to 10,000. Though their audience reach is limited, their engagement rate is very high. Nano-influencers are closely connected with their followers (even more so than micro-influencers). They respond to their followers’ messages and comments and have created a mini-community in a particular niche. Since their connection with their followers is so strong, the brands they endorse or mention have a high engagement rate. Nano-influencers will often talk about brands they like without being sponsored to do so. This makes them the most genuine and authentic of the entire lot. Their social media followers are more trusting of their choices. Their prices are not high: they are very affordable. This is because, at this stage, nano-influencers want to test the waters and establish long-lasting partnerships with brands for future collaborations. Sometimes, they might even decline compensation. 

How Can They Help Brands

If your brand’s influencer marketing strategy is to test the market and gauge the target audience’s response, then nano-influencers are of great help. Your brand might not get as many followers or as much of a reach but the engagement rates of nano-influencers remain supremely unmatched. Additionally, if you do not want to spend too much money on your digital marketing campaign but want to slowly introduce your brand in the market, then this is the right choice. Although, fair warning that the quality of the content may require a leap of faith on your part. 

 

All Talent – The Go-To Place for Hiring Social Media Influencers 

 

Whether you are a small, medium or large-sized brand looking for influencers for marketing, we have every kind of influencer with us. Ranging from a variety of niches and audience sizes, we have something for everyone here! All you have to do is post your requirement and browse through our database to find the perfect influencer for your brand. And that too at no hidden cost! Hurry, register as a brand today! 






 

  











 


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