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Do and Don'ts Of Writing A Logline For Your Video Project

  • Posted on 5th September, 2023
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In the world of video production, the logline is your elevator pitch, your hook, and your first impression all rolled into one. Crafting a compelling logline is an essential skill for filmmakers, screenwriters, and content creators alike. In this blog post, we'll delve deep into the dos and don'ts of writing a logline for your video project, ensuring that your concept shines and captivates your audience from the very beginning.


The Essence of a Logline

Before we dive into the dos and don'ts, let's understand what a logline is. A logline is a brief, one-to-two-sentence summary of your video project. It should encapsulate the core concept, characters, and conflict, all while sparking curiosity. The goal is to entice potential viewers, investors, or collaborators.

A well-crafted logline can serve as the foundation of your project, guiding your creative decisions and marketing efforts.

Think of your logline as the first impression you make on your audience. It's the key to piquing their interest and encouraging them to dive into your project.

An effective logline should convey the unique essence of your video while leaving room for curiosity. It's a delicate balance that requires careful consideration.


The Dos of Writing a Logline

Now that we grasp the importance of a logline, let's explore the dos to ensure your logline hits the mark and stands out in a crowded field.


Be Clear and Concise

A logline's primary job is to convey your project's essence quickly and clearly. Avoid vague or convoluted language that might leave your audience scratching their heads.

Use simple and direct language. Avoid jargon or overly complex terms that may alienate your audience.

Keep your logline concise. Aim for brevity without sacrificing clarity. Every word should serve a purpose.

Read your logline aloud to ensure it flows smoothly and makes immediate sense. If someone can't understand it on the first read, it might need simplification.


Highlight the Protagonist and Their Goal

In most loglines, the protagonist and their goal take centre stage. Your audience should know who they're rooting for and what that character is striving to achieve.

Introduce your main character early in the logline. Provide a glimpse of their identity and motivation.

Clearly state the character's primary goal or objective. This helps establish the central conflict and purpose of the story.

Consider using vivid and descriptive language to paint a picture of your protagonist and their journey. Make the audience care about their mission.


Highlight the Conflict

Conflict is the engine that drives any compelling story. Ensure your logline hints at the challenges and obstacles your protagonist will face.

Include a glimpse of the primary conflict or obstacle that stands in the way of your character's goal.

Convey a sense of stakes. What's at risk if the protagonist fails to achieve their goal? This can create a sense of urgency.

Use strong action verbs to describe the conflict. Make it dynamic and engaging.


The Don'ts of Writing a Logline

While the dos are essential, it's equally important to steer clear of common pitfalls. Let's explore the don'ts to avoid when crafting your logline.


Avoid Spoilers

A logline should entice, not give away the entire plot. Avoid revealing crucial plot twists or resolutions in your logline.

Resist the temptation to divulge key plot points or surprises. A logline should leave room for discovery.

Instead of revealing the ending, focus on the setup, conflict, and the journey your characters will undertake.

Imagine your logline as the teaser trailer for your video project. It should intrigue without revealing too much.


Don't Overcomplicate

One common mistake is trying to cram too much into a logline. Keep it simple and focused on the core elements of your story.

Avoid introducing too many characters or subplots. Stick to the central narrative.

 Don't overload your logline with excessive details or backstory. Save those for the actual project.

If your logline feels cluttered, step back and consider what the essential elements are. Trim away anything that doesn't directly contribute to the core concept.


Steer Clear of Clichés

Clichés can make your logline feel uninspired and unoriginal. Strive for uniqueness and originality in your language and concepts.

Avoid using tired phrases or tropes that have been overused in your genre.

Challenge yourself to find fresh and innovative ways to describe your story and characters.

Seek feedback from others to identify any elements in your logline that might feel clichéd or predictable.


Crafting a Logline for Different Types of Video Projects

Not all video projects are created equal, and loglines can vary depending on the genre and purpose. Let's explore how to tailor your logline for different types of video projects.


Narrative Films and Short Films

For narrative films, including short films, a logline should capture the essence of the story, characters, and central conflict.

Highlight the protagonist's name and their primary goal.

Introduce the central conflict or antagonist.

Convey the genre and tone of the film, providing hints of its unique qualities.



Documentary loglines should communicate the subject matter, perspective, and potential impact of the film.

Clearly state the documentary's subject matter or central theme.

Indicate the perspective or angle from which the documentary explores its subject.

Suggest the potential impact or significance of the documentary's message.


Web Series and Online Content

Loglines for web series and online content should convey the tone, premise, and audience appeal of the series.

Describe the main premise or concept of the web series.

Highlight the tone or style of the content, whether it's comedy, drama, or a unique hybrid.

Identify the target audience and what sets the series apart in the online landscape.


Writing and Refining Your Logline

Now that we've covered the dos and don'ts, let's explore the practical steps to writing and refining your logline.


Start with a Draft

Begin by drafting multiple versions of your logline. Don't worry about perfection at this stage; the goal is to generate ideas and explore different angles.

Write down your initial thoughts and ideas, even if they're rough or incomplete.

Experiment with different ways to structure your logline, rearranging elements to find the most compelling combination.

Consider seeking input from trusted colleagues or peers to gather diverse perspectives on your logline drafts.


Refine and Revise

Once you have several drafts, it's time to refine and revise. This stage is where your logline takes shape and becomes more polished.

Review your drafts critically, considering each element's effectiveness.

Seek clarity and simplicity. Remove any unnecessary words or details that clutter your logline.

Test your logline on a small audience or focus group to gauge their reactions and refine further.


Seek Feedback

Feedback from others is invaluable when perfecting your logline. Don't hesitate to share your logline with trusted friends, colleagues, or mentors.

Encourage honest and constructive feedback. Ask for specific insights on what works and what could be improved.

Consider joining online forums or communities related to filmmaking or storytelling, where you can receive feedback from a wider audience.


Be open to making adjustments based on the feedback you receive. Remember that a logline's effectiveness can evolve through iterations.


Your Gateway to Audience Engagement

In the realm of video projects, a logline is your bridge to your audience's curiosity and engagement. By adhering to the dos and avoiding the don'ts, you can craft a logline that not only encapsulates your project's essence but also entices viewers to explore further.

Remember that logline creation is both an art and a skill that improves with practice. As you continue to develop your storytelling abilities, you'll find that crafting the perfect logline becomes second nature—a gateway to connecting your creative vision with an eager audience.

In this comprehensive guide, we've explored the dos and don'ts of writing a logline for your video project. Whether you're crafting a logline for a narrative film, documentary, web series, or online content, these insights will help you captivate your audience and pitch your idea effectively. Keep these principles in mind as you embark on your journey of logline creation.


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